The Waterhouse Group is one of the earliest firms to publish accurate and current information about the Oil and Gas Industry. The crux of most innovation efforts is some behavior change in this Industry. The issue is that these changes are usually temporary—they might create an initial uptick but eventually see people and corporations return to some status quo.

By leaning on decades of behavioral and technological change, backed by behavioral science, we will focus on solutions that get stronger, not weaker, with time.  The Industry is self-evolving. In corporating behavioral science in this industry, innovation uncovers deep psychological drivers and barriers that are otherwise difficult to pinpoint.  Oil & Gas designers can use that information to create more information and applications to design better drilling methods as opposed to some caricatures actually to think about whether products, services, or policies; lead to higher levels of satisfaction.